The key steps to fine-tune your funnel, from attracting potential customers to converting leads into loyal customers:
9 Smart Tricks To Get Unlimited Leads To Your Business In Just 15 Days
If you've struggled with driving traffic to your website, you're not alone. According to 2020 research done by the Content Marketing Institute, 66% of content professionals struggled to know what is most important to their audiences, 65% struggled to know the goal of the audience at a particular stage of the customer's journey, and 59% have struggled to know the steps in the customer's journey.
With all the marketing efforts spread across various digital channels - Online Marketing also includes Social media marketing, Email marketing, PPC, SEO, Content, Blogging, etc. It's hard to look back and see what's driving traffic to your site and what isn't.
But let me promise you, by the time you complete this article you will have all the tools and tactics to overcome this challenge and fast track your success.
Now let’s dive straight into the topic😊
In today’s digital age, business is a different game altogether. If you don’t have a robust online presence, you have set yourself up for failure. For this reason, you need to deploy various marketing strategies on different platforms to give you an advantage over your competitors.
Big companies like Amazon, Apple, Facebook & Google, their entire business runs on data aggregation. Although everyone is watching their exponential growth, no one is really understanding and modeling their strategies to succeed. The data collected can be a great source to build a personal relationship with your customers. Traffic and conversions are the bloodlines of any business. People must visit your offer and build a connection with you.
THE FUTURE OF BUSINESS IS IN CONNECTING WITH PEOPLE AND BUILDING COMMUNITIES!!!
I will walk you through the tricks that you can deploy immediately in your business. The secret formula to generate endless traffic, leads, and sales. You should include these marketing tricks if you want to take control of your business growth. Remember, these tricks are evergreen, whereas methods can change.
1. Build Your Online Marketing Strategies
What is the major challenge for any business? According to Hubspot, 62% of businesses accepted that generating Leads/Traffic is their biggest problem. Gone are the days when organic outreach to your prospect was so easy. The game has changed; you no longer can have the same amount of organic reach on a platform like Facebook or Instagram. Due to this average cost to acquire a lead has increased massively over the last two years. Most of the strategies you learn from so-called marketing gurus are platform-dependent. So many entrepreneurs are solely dependent on the platform model to generate leads and traffic. Everyone including your competitors is running behind trending social media platforms such as FB, Instagram, Tik-Tok, and now Club House and tomorrow it might be something else; most platform's organic reach will be available for early adopters. Then it will slowly go down. Many marketers are criticizing these platforms, but you must remember, that all of them are free platforms.
IF YOU ARE AT THE MERCY OF ANY PLATFORMS YOUR BUSINESS IS VULNERABLE
You lose control if you are dependent on others. One change in the algorithm and all your marketing strategies goes down the drain.
So what’s the solution??
You need to build your home on the internet what I call TRIBE or HUB.
Big giants such as Amazon, Apple, Google, and Facebook etc. are doing exactly the same. And if you follow this blog thoroughly you can literally build a smaller version of your own platform like FB or Google. Are you game?
The entire process is very simple but you need to follow to the T!
Traffic/Leads - Email List - Value Addition - Tribe - Conversions
If you want to make big money, then you need to stop transactional sales and start establishing a relationship with your clients through tribes.
Imagine planting a seed to grow. You can’t force it to grow but if you consistently give water and nutrient feed to plant, then the result has to be good.
Since you now have your marketing strategies ready let’s move to the next step…
2. Plan Content Creation
Mastering copywriting and planning your content creation can be a game changer if you implement it correctly. Because your competitors are only pitching customers to buy their product or services. However, you are following the below
Attract - Engage - Sell
Content marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content targeting your prospective clients.
To come up with content that will attract the right visitors to your website, you should know your audience persona. Once you know your audience, you can create content that will attract them to your website or offer page.
But how do you write a good blog post that will attract the right audience? Follow these simple steps:
Niche Identification - Study Audience Persona - Research Pain -Points - Write Blog - Promote Blog
3. List Your Paid Traffic Criteria
You can drive unlimited traffic to your website quickly with paid traffic sources. But the majority get this wrong and burn their budget.
Before you begin your paid traffic campaign, you need to understand what kind of traffic suits your business.
Although I am going to introduce you to the powerful traffic sources which can potentially bring millions of leads to your website or blog let me tell you upfront that not all the traffic sources are equal and may not be suitable for your business.
ALWAYS ENSURE THERE IS A PRODUCT MARKET FIT
Spend some quality time listing out traffic criteria that suit your nature of business.
These are the golden Traffic Criteria:
- It must be fast
- It must be scalable
- It must be consistent
- No platform dependency
Now you have defined your online marketing strategy, content strategy, and traffic criteria for your business or website, let’s dive deep into paid traffic sources that can bring unlimited leads to your website.
4. Influencer Traffic Media
An influencer traffic strategy is one of the quickest and easiest ways to start generating highly targeted traffic quickly. You get in touch with influencers in your niche across social media such as Facebook, Instagram, and YouTube and collaborate with them to promote your offers.
These influencers have a sizable fan following, so when they promote your offer, you will see lots of traffic to your website/landing page.
Explore platforms such as iFluenz, Shoutcart, UpFluence, and many more to find the right influencers for your business.
5. Fast Traffic Sources
Fast Traffic sources are very powerful. Once you deploy this trick you can start generating traffic as early as 24-48 hours.
i) Direct Buys – This is nothing but finding site and blog owners with highly engaged followers/subscribers (in your niche) without a middle-man and promoting your offer to those audiences
ii) Directories – Just like there are directories for phone numbers, there are also, directories that we can tap into for finding the perfect list of potential customers for our product or service. Nextmark and SRDS are the biggest directories out there to help you get going
iii) Solo Ads – The Marketplace is where you can go to find other list owners and tap into their list and they will promote your offer to their engaged list. This is one of the fastest ways to get leads to your offer. The best and most reliable marketplace you can utilize is Udimi.
6. Display Traffic Media Sources
Do you want to reach millions of targeted people daily with virtually no competition?
Leverage the power of display media, utilizing different methods hardly anybody is using.
This can give you a huge edge over your competition, and save you a lot of money too!
The biggest display network you can tap into is of course GOOGLE and also you can explore BuySellAds.
7. CPA Traffic Sources
Before you read this and implement this particular trick let me tell you frankly that this strategy is advanced and NOT for beginners. Do not try this if you are just starting out or you may lose lots of money.
This is to scale your traffic to a whole other level by leveraging potentially hundreds of other affiliates who will be sending you traffic, but you only pay for results.
MaxBounty and Clickbooth are the leading and reliable CPA networks you can test run.
8. PPC Traffic Sources
Pay Per Click (PPC) traffic source in which you pay a fee each time one of your ads is clicked. You are just becoming a bridge for people searching for a solution to their problems.
Google, Facebook, and Bing are the biggest PPC traffic sources you can tap into to get targeted visitors to your website.
9. Retargeting Traffic Sources
If you are not aware, the first rule of traffic is ‘Never Waste a Visitor’.
The majority of businesses are spending huge budgets on traffic because they are ignoring the above rule!
In order to maximize your results while driving ad costs down, you must retarget everybody who visits your site. This is the game changer for your business if you adopt this strategy.
Google and Facebook aid you with a retargeting strategy.
Although I go in depth during my training to build your entire in-house traffic system, let me brief you quickly on why this is so important.
As I advised earlier, never be platform-dependent if you want to play a long-term game. You must control the traffic irrespective of whether Google, Facebook, or Instagram exist tomorrow. I just scribbled a diagram for you (Don’t laugh at my drawing skills 😉)
Suppose 100 people visit your landing page/website and let’s say only 30 people opt in, 70 people have bounced off from your offer or website. But remember, you have already paid to traffic provider for all 100 people not just for 30 people. So the 70 people will come into your retargeting pool, and you can retarget them with a fraction of the cost of what you originally paid.
That’s the power of RETARGETING. If you are not retargeting, you are losing a lot of money.
So it is very important to build your prospects list, nurture them, grow your tribe, and ultimately create your HUB.
Your hub is your control center. It is your own ecosystem on the internet. Your hub can generate traffic at your will if you nurture your tribe consistently.
Hub should be like an island, where people are having a fun time. There can be multiple roads to your island, but once people enter it, then they don't want to leave it. A vast list is not of much value, but an engaged list is precious.
Apple and Amazon have built an ecosystem. It is a customer-centric model. It has multiple products in the ecosystem. Marketing gurus preaching that Funnel is ultimate but Funnel is not your business. Only one transaction is not your business. You should offer multiple products so the same customer keeps buying multiple products from you.
Every strategy I have explained looks lucrative but may not be suitable for your business. So it is important to master one traffic source at a time rather than experimenting with multiple traffic sources.
As we learn new things, we use various resources and tools, and things ought to get complex. That is why it is imperative to keep things simple and take one step at a time. If you have a wardrobe that has a lot of clothes, what is bound to happen? There will be a lot of unused stuff in your wardrobe. It would help if you got rid of things that you will not use.
The best example would be Apple; they have a limited set of products, with simple marketing, hence it is easier to scale. On the other hand, Nokia went with a lot of products without catering to customer needs and failed to evolve with changing times, eventually leading to a decline in sales. Don't complicate things.
Create a simple lead magnet or front-end funnel to your product or services. You need to create it once, and then you can scale it up if the response is excellent. Create content and products that can replicate without adding too much complexity to scale.
Go deep in your niche. Try to understand what people want and cater to their needs. Create a strong lead magnet and upscale the people to your premium offering from there. Build your own traffic system, do deep marketing, and the sales will happen automatically if you are solving a real problem that people have.
As we move forward in the recent decade, we must make sure that we build a real brand. We should have our hub/home on the internet. Transactional-based marketing will die soon.
A person buys from a person so humans still care for belonging to something, so community-based marketing will be the future of marketing. We need to focus on nurturing our tribe.
The ideas shared in this article are evergreen and applicable for many many years to come.
If you really want to build a stupendous business online or to bring physical business online, then never depend on any platform. Build your world so that you have ultimate control. Those people who are running after the next big trending social media platform will not survive for long.
As I promised earlier, I believe you have everything in your arsenal now to grow superfast in what you do. I wish you all the best 😊
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The key steps to fine-tune your funnel, from attracting potential customers to converting leads into loyal customers:
Are you ready to take your affiliate marketing and online business to the next level? Ever wondered how to build your online tribe?